ppc
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THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFO. I GET COMMISSIONS FOR PURCHASES MADE THROUGH LINKS IN THIS POST AT NO ADDITIONAL COST TO YOU. This helps me to continue providing content to my readers.

 PPC: What Is It and Is It Worth It?

Are you wondering how to stand out from other websites? Let’s face it, there are over 1.5 billion websites out there, and standing out can be tricky. Can PPC fix this?

In this article, find out what PPC is and whether it’s worth it or not. Read on to discover more about it and if it’ll be beneficial for you and your business!

What Is PPC?

Once you have your website setup, it’s time to learn about PPC!

PPC (pay per click advertising) is a type of internet marketing where you’ll pay a fee when your ad is clicked. It’s how you can buy visits to your page instead of waiting months or even years for organic traffic.

When you head onto a search engine and see different ads, those are different examples of PPC. It’s a way to bid on different keywords to try to make it to the top of search engines.

When your ad is clicked, that’s when you pay the fee. If done properly, you’ll notice that the fee is small. But, if not done correctly it can be a hefty fee.

The Key To Making PPC Work

First, you’ll need to understand Google SEO (search engine optimization) before beginning a PPC ad.

Search engine optimization is about using the right keywords. Keywords are what someone types into a search engine, such as ballet slippers.

You can use different keyword tools such as Keywords everywhere or Google Keyword Ideas.

If you’re not sure about SEO, you can hire a local or global SEO company to help you out. Remember that an SEO consultant might cost more in the beginning, but seeing those ads come through will cost more if not done correctly.

It’s not just about putting in a bunch of keywords and calling it a day, but organizing them in the correct manner.

Different Ads

There are different ads to choose from including shopping, display, and text ads. Text ads are exactly what they say, ads filled with text.

When someone hops onto Bing or Google(check back for an article about these 2), they’ll see your ad at the top of the search results.

Display ads

They’re about advertising placement. They’ll show up on websites that have to do with your ad to be seen with the right audience. For example, it can be a headline, plus an eye-catching image.

Shopping Ads

This is an ad that appears after a shopper types in what they’re looking for in the shopping network. It’ll normally be an image of the product, plus the price of it.

PPC Alternatives

If you’re short on cash, you can try the organic(free) way for traffic. Keep in mind that this will take longer to build your traffic, but once it’s built, it’s built.

PPC Pros

Of course the biggest plus is that you’ll only pay when someone clicks on it! When they click on the ad, then they’re brought to a landing page. From here they can either take action whether that’s signing up for your email list, buying a product, etc.

PPC Cons

The thought of paying for traffic is exciting. Yes, you can get extra traffic, and sales, but, once you stop paying for it, traffic stops. That’s why it’s a good idea to mix the 2, organic with paid traffic.

Reel Them In

Pay for ads that’ll get your potential audience to sign up. Email marketing is amazing, and if you’re not making use of it, you’re missing out.

Why? Well, if someone gives out their email, they’re obviously interested in what you have to say. And, you can send out emails over time to build trust instead of it being a cold lead (cold means they don’t know you, warm means they do).

Is PPC Worth It?

Only you can answer if PPC is worth it for you and your business. I suggest trying out a few different ads and seeing how it goes. Pay attention to where the clicks come from, plus the images and headlines you use. Interesting fact, 80% of people only read the headline of an article.

What Google Looks at?

Google will take a look at your Quality Score, Ad Rank, and Bid. The quality score is the landing page experience and click-through rate projection, plus how it’ll relate to searches done by the user.

The bid is the price you’ll pay when someone clicks on your ad. It can vary based on the keyword you use.

Next, is your ad rank. This is the expected click-through rate, your ad’s bid, quality, and ad extensions.

Keyword Tips

Go for long-tail keywords! That means longer keywords, not just cat. Instead, it’d be something like calico kittens in New York.

Remember that the more specific you make it, the less competition you’ll have. But, you’ll want to make sure that there are enough searches of that keyword.

If there aren’t that many searches for that keyword, that means that less people will be hitting up your website.

Also, before starting an ad, it’s a good idea to come up with your budget. Before you click submit for an ad, they’ll ask for your budget. Low competition is most important though!

Search online to see what amount others are bidding with because you want it to be realistic.

All About PPC

Now that you’ve explored all about PPC, you should have a better idea if it’s right for you. Are you ready to get your website started today? Start the free blogging course today that’ll be sent directly to your email!

Questions? Want support? Check out my coaching page or sign up for my blogging course today!

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFO. I GET COMMISSIONS FOR PURCHASES MADE THROUGH LINKS IN THIS POST AT NO ADDITIONAL COST TO YOU. This helps me to continue providing content to my readers.

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